Manmade Group


“People don’t buy products, people buy people.” We believe in this simple but powerful philosophy.

This is the reason why people choose to work with you and me, why we buy the brands we buy, and why we choose the tribes we are part of.

Manmade offers clients customised, relevant and outcomes-based training on product, sales and merchandising – tailored to business and team needs.We identify the most impactful questions to ask about shopper behaviour. And we give retailers functional execution guidelines.